Jan 14, 2008 — On Planning an Online Viral Marketing Campaign by Adi Sideman

Feb 9, 2007 — Flip.com's user selected ad model shows that ceding control to users can build better relationships with consumers by Adi Sideman

Jan 9, 2007 — Top 10 Digital Advertising Trends to Watch for 2007 by Adi Sideman

Oct 19, 2006 — Brands, Consumers, Democracy: Who runs the web? by Adi Sideman

Oct 9, 2006 — Advertising and Branding Challenges in a User-Centric World by Adi Sideman