Have you heard of the icing phenomenon? I hadn't either, but apparently Sandy knows this game well. Read Sandy's take on Icing and on memes in general in this article about the drinking game that's apparently spreading in offices everywhere. The basic rule is this: see a Smirnoff Ice, chug a Smirnoff Ice.
At least it's better than the crazy vodka eyeballing trend. What in the world will we think of yet?