This post by Seth Fleischman, Sr. Dir of New Business:

In celebration of the Argentinian traditional friend’s day (celebrated annually on July 20th), Y&R and Quilmes, the top selling beer in Argentina) teamed up with Oddcast to create an application where users can Hace Confesar A Un Amigo (“Make a Friend Confess”). This application uses Oddcast’s Photoface technology and allows users to change their facial expressions once their photo has been rendered in 3D. For anybody who appreciates friendship this application is for you.

Here is one of my favorite confessions: