Backyard Bragging
People love their lawns, and especially bragging about them. We're tapping in to this phenomenon with our latest deployment for Briggs & Stratton, makers of some serious engines. Conceptualized by the brand and the folks at Cramer-Krasselt.
Backyard Bragging lets users upload a photo and talk some trash about the quality of their grass. Here's me, pretending that I don't live in a concrete-filled city:
