Blog - Getting viral with Oddcast

Cookie Cutter Social Campaigns – A Few Words from the Chef

There are many ways to make a cookie.  Depending on taste or desired texture – different ingredients and techniques can be used

The same can be true for social marketing campaigns. Each client has a set of goals in mind and it is up to us to help realize them by combining the appropriate technology & creative design.  Luckily enough, we have the cookie cutters and the cookie batter and our clients can add the ingredients to make each unique!

While Oddcast is best known for building unique custom applications for our clients (specialty cakes), we also recognize that budgets and schedules aren’t always available to build a custom cake. Here’s how we handle these situations:

The cookie cutter solutions:


1.  Technology API –

We’ve packaged many of our unique media personalization solutions into cloud based APIs – that can be used from any platform.
This enables our clients to develop the user facing experience and leverage our technology on the back end.  This is the least expensive option and the quickest to execute.
Consult with us about whether your project’s needs can be met using our API Solutions.

Schedule:  Immediate – take our API for a spin and make your own cookies!

Examples:

Laughing Babybel

Dove – Beauty Chain

Snickers
2. Templates to the Rescue –

A fully functional campaign can be created and delivered to the client soup-to-nuts – in half the time and half the budget!  As long as the client can accept some limits on UI customization.
The technology can still knock their socks off, but most of the creative energy must go into the narrative and the media to be used – not the user interface.

Schedule: 3 to 4 weeks.

Examples:

TrekYourself

Explorica

Avatarize Yourself

BWin – Enter the Game

Both methodologies have proven successful. Talk to us, share your campaign ideas, and let’s find out what’s possible.

You might be surprised how good the cookies taste – and what a lasting impression they make! French to Latvian

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ElfYourself App is #1 again!

For the third year in a row, ElfYourself iOS app has hit the #1 spot in the charts in the pre-holiday season.

 

It seems users out there just can’t get enough of our dancing elves – and who can blame them!

Great new elf dances were introduced this season – with a never before seen appearance by Santa (gasp…), yes the big man makes a cameo appearance, as himself.

But enough said – check it out yourself! english to chinese convert

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ElfYourself is BACK!

That’s right, ElfYourself is back in town.  This holiday tradition has returned, allowing you to upload your face into a personalized holiday greeting card.  ElfYourself began in 2006 and instantly became an internet phenomenon, drawing millions of visitors a year.

This year, Santa sent us some of his best elves to help bring some holiday joy. Santa even made a cameo appearance, as himself!

The elves woke up extra early and arrived at the studio to rehearse and try on their new costumes. We have to make sure they fit perfectly. (We don’t want any loose belts or sagging socks!)

Then off to rehearsal! The elves created 4 new amazing dances: Jingle Pop, Feliz Navidad, Breakin’, and House Party!

Hey, we even have one who tried to do a head spin:

Let’s get the list ready for filming! Elves: check. Costumes check. Songs check. Dance moves check. Camera and lights check.  The elves are ready to bust out their dance moves in front of the camera.

It’s now time for the team to head back to our computers to edit, process, and add special effects to the dances!

Don’t wait any longer! Just go to www.elfyourself.com and check it out!

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