Sprint is generating buzz around the Juanes ‘08 La Vida World Tour with a one-of-a-kind viral campaign. For the first time ever, users can hop on a virtual stage, sing a duet with the Latin Grammy winner, and post to Facebook, MySpace, or their blog for the world to see.

And we're very proud to present our very own Gemita, singing "Me Enamora."

As a kid, I loved the Superman movie.  Now that we released our new 3D VideoStar technology, I can star in it too!  All I did was upload my photo and 3D VideoStar automatically placed me in the scene. 

I am excited about the launch of our new product.  It's revolutionary, in that with such little investment (a single photo upload) users can get such a rich personalized experience.  And it happens automatically. 

Here are a few more things the 3D VideoStar can do:
1. Users can record their own audio and speak their lines in the video. 
2. Users can sequence several video clips to create and star in their very own created video.

So what is 3D VideoStar best for? We have several brand partners who are starting to shoot their commercials with the 3D VideoStar technology in mind.  Imagine that users can now insert themselves into a car commercial.
Imagine users uploading themselves into a music video. Or a movie trailer.

Here is another of my favorite childhood movies.

It takes some guts to show up on the set with leather undergarments.
Thankfully, 3D VideoStar spared me that too.

There are no perfect formulas when it comes to creating viral campaigns, but it certainly helps to focus on a few things: strong, engaging creative; an easy-to-use interface; and design that's based around giving users something fun to do and share.  Our friends at Wunderman were kind enough to provide us with a brilliant concept and some top-of-the-line assets, and it was a pleasure to build out this application for Ford Focus.  The idea is simple and rich: users upload a photo or choose from a selection of pre-loaded images, then customize their style.  Based on their look, an intelligent system selects one of 25 popular tracks as the user's theme song.  Users can then send a video of their tricked-out photo dancing to their song to friends.

And now, we're doubly pleased to announce that the campaign has been a huge success!  Since the application launched, almost 500,000 users have joined in the fun.  The open rate for send videos is very high, just over 92%, and the pass along rate - a key metric for any viral campaign - is more than 10%.  Moreover, users are spending an average of five minutes on the site.  This app is a favorite around the office, and it's great to see so many others enjoying it as well.

Log on and see what all the fuss is about!